Cub Foods
One of my recent roles has been to design and develop digital assets for Cub, a local grocery store. I create a variety of designs for social media, email, the Cub website, and other platforms. The Cub brand has been evolving over the last few years, and it has been exciting to be involved in the process. As one of the most recognizable grocery stores in the state of Minnesota, it has been a challenge to bring an old favorite to life in a new way as the channels that Cub customers engage with change and evolve.
My Role:
- Create social posts with images that are fresh and engaging to our target audience.
- Ensure all campaigns have a singular message that carries across mulitple marketing platforms.
- Bring all email design and delopment in-house, and create responsive designs that are mobile first. 60% of all our users view emails on their phone, so making sure it performs well on all devices is key.
- Assist in the development of a new eCommerce platform and advertise the new roll out across all digital marketing channels.
- Create additional emails programs, such as Digital Deals, from conception to execution.
- Design seasonal creative that adheres to the brand guidelines, which still feel special and exciting for customers.
Scroll through for several examples of Cub's creative.