The Hair District
This is one of my favorite freelance projects. My client wanted something that she could send during slower periods at her salon, as an incentive for clients to book. I love the final product, plus I got to work with a super talented stylist before she became a superstar. The direct mailer ended up being a set of images for each season - spring, summer and fall (coming into the holidays). The final work captures my client's easy, natural approach to style, and worked very well to help her drive business during her off season.
My Role:
- Worked with my client to determine her needs, budget and timeline.
- Developed the core concept of the seasonal images in the set, and proposed several ideas and variations.
- Helped to brainstorm offer ideas and wrote the final offer copy on the reverse side of the mailer.
- Sent final copy to the print vendor, assisted in the proofing process and delivered the final product to my client.
Scroll through to see the complete set.