Shop 'n Save
Shop 'n Save is a Supervalu banner store located on the East Coast and in the St. Louis area. This brand's customer is budget-conscious and pays attention to price, but doesn't want to sacrifice quality. The challenge is balancing enticing, colorful creative with promotional messaging - while still keeping their digital creative engaging and clean.
My Role:
- Design creative to be used across all social media platforms.
- Create web content and design and build pages seasonally.
- Taking email marketing in-house. This included setting up templates in Photoshop, and then developing them for Salesforce.
- Making sure all weekly and ad hoc emails are responsive and look good across a variety of mobile devices.
- Developing a process that makes updating content on a weekly basis a breeze.
- Making sure all digital design aligns to marketing initiatives and feels like a cohesive campaign.
Scroll through to see examples of Shop 'n Saves materials.