Wild Harvest
Wild Harvest is one of Supervalu's Private Brands, which gives us the freedom to dig in a have fun with images and content! Wild Harvest prides itself on being a family-focused brand, "free from" all sorts of things like antibiotics, artificial flavors and colors, trans fats and more. That means all design should be fresh, colorful, fun and focused on healthy options. Social and web content for this brand provides the customer with health-conscious recipes, tips and products free from funky ingredients.
My role:
- Create social media posts that further the brand message and provide customers with valuable content.
- Update the website seasonally with fresh, new and appealing images and content to showcases any new, relevant recipes and products for Wild Harvest.
- Provide creative direction for video shoots and photography, including concepts, props and shot lists.
- Present concepts and design suggestions to the leadership team prior to each period kickoff.
Scroll through for some super Wild Harvest social design.